![]() We loved the synergy of the mission of that festival and the mission of the campaign. “You could put that under the Cannes logo, and it would be a perfect fit. Your image gets printed onto one of our premium canvases and then stretched on a wooden frame of 1.5' x 1.5' stretcher bars (gallery wrap) or 5/8' x 5/8' stretcher bars (museum wrap). “We loved the philosophy of ‘Original Is Never Finished,'” Eastwood said. Bring your artwork to life with the texture and depth of a stretched canvas print. Juror Matt Eastwood, JWT global chief creative, explained that Adidas’ more universal message edged them over their footwear competition, whose message skewed more toward an American audience. It used a new generation of creatives to really find the meaning of originality, which was a perfect fit.”Īs for Nike’s “We the People” entry by Wieden + Kennedy, which took home both a Gold and Silver Lion in the same category, the unity-driven message was in fact a front-runner, though Adidas still won with a unanimous vote by the judges. The name of the shoes is Originals, and they took that and turned it into a multiplatform success. “It took the most overused song and totally reinvented it. ![]() “It’s a mantra of creativity, and that’s what the Cannes Lions is all about,” he said. ![]() Everything You Need to Know About adidas' adiClub Membership ProgramĪlongside the “My Way”-backed spot, other components of the campaign included three music videos that went live online and on social media at the campaign’s Grammys debut.Įntertainment for Music jury president Olivier Robert-Murphy, global head of new business at Universal Music Group, explained what makes the Adidas campaign stand out.
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